Tuesday, January 29, 2008

Be Kind Rewind Marketing Goes Meta

As most of you probably know, Be Kind Rewind is the new movie from Michel Gondry (Eternal Sunshine of the Spotless Mind). It's about two video store clerks that accidentally erase all the tapes in their store and shoot homemade versions of the lost films. Apparently the process is called "sweding," and we've previously reported on it here. Here's the trailer for the film:

Got it?

Now get ready for the twist.

Michel Gondry has personally gone and sweded the trailer. Yes, he's sweded the film about sweding. Fantastic.