...Nothing. When asked about the nature of Rorschach's Journal, Michael Regina (Editor-in-Chief of theonering.net, which is behind R's J) wouldn't confirm if it was an official viral marketing site or just some fan fun, instead giving us the cryptic: "Not sure, [Rorschach] just arrived one day asking for help setting up a website." That's a pretty funny image. Correspondence is continuing, we'll keep you posted if anything develops.
Also, the new Morse Code message on the site reads: "SAW GREBERID AND YZJEPCSKU 40.754950073.988058 AN AFFAIR PERHAPS" I don't have my copy of Watchmen in front of me, but does anyone know what the heck those numbers mean?
UPDATE from AHR: Thanks to Geekanerd commenters Dan and Anonymous for pointing out these numbers are in fact co-ordinates that lead to a location on 7th Ave ad 40th street, NYC. Although I originally speculated they were pointing to Midtown Comics, Geekanerd's super-secret contact at Midtown (who also happens to be a shadowy figure behind Pop Culture Shock) said that the co-ordinates are more likely referring to the location of The Gunga Diner, a restaurant Rorschach visits in Chapter 5, page 11. On that page, Rorschach's narration reads: "On fortieth and seventh, saw Dreiberg and Juspeczyk leaving diner. They didn't know me. An affair perhaps?"