Sunday, June 08, 2008
Tony Stark's Cameo Used to Market Hulk
Don't watch if you want to be surprised, but the oft-discussed cameo of Tony Stark in The Incredible Hulk is now being used as the centerpiece of a TV spot for the film. I was kind of shocked that they would show their hand like this, until I realized that A) Everyone loved Iron Man, B) No one seems to give a crap about Hulk, and C) These people want to make money. Making it seem like Stark is an actual character in the movie might actually save this film from bombing. I'm a little afraid, though, that those mainstream viewers who don't read all the internet crap we do are going to anticipate an Iron Man/Hulk showdown and leave the cineplex a wee bit disappointed.